Ferrari launches a new fragrance, MAN IN RED, which celebrates all that is exciting in Ferrari. The prominent, brave and intense new fragrance contains the essence of masculinity and embodies the type of man who lives in a dynamic way. The new Ferrari man is sensual, thrill-seeking and charismatic, enjoying an adrenaline rush. The formula she describes is made of contrasts and offers shades of fruit, amber, and fougere, which blend to leave a strong, alluring impression.