A powerful purple shampoo for cool faux-blonde & grey hair. Helps remove impurities & pollution particles. Rich in neutralizing agents to instantly remove brassiness & yellow undertone. Enriched with a potent combination of Hyaluronic Acid & Edelweiss flower. Instantly boosts blonde luminosity while deeply nourishing the fiber. Protects hair from daily oxidation & pollution. Leaves hair soft & shiny with vibrant color.